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business rationale

WHY should you work with us ?

 

1. Our Difference Delivers. Unlike advertising agencies, graphic design firms, and big brand firms who tend to confuse brand strategy with design, we provide you with true brand strategy that lets you develop your brand as a measurable, hard-working business tool driving a deep emotional connection with your target markets.

 

2. We’re artisans. Branding is what we do. For 17 years, we’ve provided our brand expertise to public and private organizations around the world. From Harley Davidson to Coca-Cola to Cadbury, and from Touch of Mandela to Ferrari and KFC, we have worked with. You benefit from our obsession with smart ways to make a brand difference.

 

3. We’re trusted. You benefit from reliable straight talkers who believe in tough conversations. Branding is our singular focus and unlike advertising agencies, graphic design firms, or big brands firms who tend to abuse branding as an entry point to upsell other services, we provide unbiased brand advice.

 

4. We’re experienced. We are professionals shaped by the school of hard knocks. And we provide our hard-won brand experience to CEOs, executives, and creative firms. We’ve worked in industries around the world which lets us leverage invaluable cross-industry learnings to help you create a disruptive, differentiated brand.

 

5. We’re practical. We create common-sense brands that thrive in the real world. We help strengthen your business goals such as growth opportunities, new revenue channels, fresh target markets, cultural potential, market differentiation, and connecting your audiences more meaningfully to offerings.

 

6. We’re yours. You benefit from our hands-on support. We work directly with very few clients at a time. This allows us to personally and deeply focus on every client – providing you with the high-level expertise you deserve.

 

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What’s not a brand. And what is.

This is not a brand.

Pretty things

[Your name, logo, website, or advertising]

 

This is

A guarantee of performance

[Of your products, services, people, quality, and business.]

 

A communications function.

[Your design, communications, or brand department]

 

An organizational function

[Every single interaction with your business is branding.]

 

A business asset

[Developed, deployed, measured, and managed as one.]

 

A creative asset.

[A look and feel of your online and physical collateral]

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